Investors
The commerce platform for cash-on-delivery markets
Ostorya runs the whole cash-on-delivery cycle for online sellers, charges only when they sell, and puts AI at the centre of the work. We're raising to scale across MENA, Africa and beyond.
The problem
- 1Across MENA, Africa and much of Asia, a large share of online orders is still paid in cash at delivery.
- 2Store builders were made for card payments. COD sellers patch together a store, spreadsheets, WhatsApp, courier portals and paid apps to confirm orders, ship them and collect cash.
- 3Monthly plans charge sellers whether or not they sell, so many churn between products and campaigns.
What Ostorya does
The full COD cycle
Order form, confirmation calls, risk checks, delivery companies, courier cash reconciliation, team dispatch and commissions, in one product.
AI in the work
Shops edited by talking to them, product imports from any platform read by AI, brand protection, and AI ad creation on the way.
A desktop of apps
Every tool is an app (Store, WhatsApp, Ads, Finder) on an open GraphQL API with an App Bridge for third-party developers.
Business model
Usage fees
$0.02 per order above 100 a month, capped at $29 per store per month. Revenue grows with sellers' sales; nobody pays for idle months.
AI credits
Prepaid credits for AI extras (ad images and videos, assistants): margin on usage, paid upfront.
Partner channel
Agencies, trainers and creators earn 20% of what their stores pay, for life: distribution that pays only on revenue.
Why now
- AI makes it possible to build and run a store in a seller's own language, by talking to it.
- COD sellers are moving from social selling to their own stores and need tools made for them.
- Usage-based pricing removes the main reason sellers leave platforms between campaigns.
Built and live today
- Multi-tenant platform with row-level data isolation per shop
- Store back office: orders, confirmation calls, risk checks, delivery, courier cash, team, discounts, analytics
- 21 themes edited by AI chat; Arabic (RTL) and French shops; SEO and llms.txt per shop
- Import from any platform with AI column mapping; move products between stores
- Admin GraphQL API, App Bridge and developer docs (dev.ostorya.com)
- Prepaid credits with Stripe, usage-based fees, Partner program
Next on the roadmap
- WhatsApp app: confirmations and customer messages in one inbox
- Ads Manager with AI-made ad videos and images for each product
- Finder: product and supplier discovery
- Delivery company integrations and custom domains
- Mobile app for sellers and confirmation agents
Request the deck
Tell us who you are; we send the deck and propose a call within 2 working days.
Or write to [email protected]